By 1973, the brand was once again incorporated by a competitor, this time by American Motors. Soon after, the company was absorbed by competitor Kaiser, forming the Kaiser-Jeep brand in 1953.
The first civilian Jeep model was produced by Wyllis in 1941. On a side note, the Military vehicle proved so effective that many nations around the world imitated the model. Even if the origins of the term are still unclear as of today, the name has been closely intertwined with the model ever since. It is around this time that the term Jeep was cornered. Due to Wyllis-Overland's Ohio based company small production capabilities, a deal was struck with Ford to answer the army's demands. Even if ultimately, their prototype was not chosen by the Military, it laid ground for Wyllis-Overland to develop his own model of the Bantam BRC. Although the time slot was very small, one company came through, American Bantam. Military contracted car makers to build a prototype for a rugged and reliable vehicle. The Jeep story starts with the onset of World War II as the U.S.
Jeep is currently trademarked by Fiat Chrysler Automobiles but that wasn't always the case.
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